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To be the highest quality; the most reliable, diverse, timely and easily accessible media


Promotion and assistance to the formation of a diverse society based on the principles of personal freedom, equality and fairness, united by citizen responsibility and solidarity , protecting cultural identity  by offering educational and instructive, information and entertaining media  products and services.

Public aspiration

-        Assistance  to the establishment of the citizenship institution and democratic values:

-        Broadening of the ethic , aesthetic and intellectual horizons of a person;

-        Revealing existing variety (individuality of the different) and assisting in the formation of a united civic nation       (emergence of equal civic responsibility);

-        Encouragement of creativity within society in Georgia and the revelation of  its cultural uniqueness.

-        Securing  transparency of expenditure and accountability publically to society. 

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