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Circom Regional`s Report: Social Media and Online Community in European Regional Broadcasting

Publish Time 2014-05-14 12:49:00

CIRCOM Regional - an international association of public service media organisations and professionals working in the field of regional audiovisual media in Europe published the report: Social Media and Online Community in European Regional Broadcasting. The foundations of the report were contained in a strategy document prepared for the CIRCOM Executive Committee and European Board meetings, which took place in Cavtat, Croatia.

This report is a review of regional public service broadcasters and their use of social media and their interactions with their communities. This report examines the social media activities and online community interactions of CIRCOM Regional’s 39 broadcasters. This report is based on research conducted by Blathnaid Healy between September 2013 and April 2014.

The research includes report about the Georgian Public Broadcaster (GPB)

Facebook is the most used website in Georgia. The second most popular social network in
Georgia is Tumblr, which is the 13th most popular website. Twitter is the 32nd most used
website, while LinkedIn is the least popular of the four in 42nd place.

Georgian Public Broadcasting was created in December 2004 out of the former State TV
and Radio Broadcasting of Georgia it is the national public service broadcaster. It operates
three television channels and two radio channels as well as a website. GPB’s programming
is also broadcast by satellite outside of Georgia.

GPB does not have a presence on Twitter, but it does have a Facebook page for 1TV.
GPB updates its Facebook page multiple times an hour mostly with links to content on
its website Aside from links, other updates to the page include: video uploaded
using the Facebook native video player (clips from upcoming programming or clips from
news reports), stand-alone text updates (often promoting upcoming live broadcasts or
news programmes), stand-alone photo updates and competitions. GPB interacts with
commenters on its Facebook page. GPB joined Facebook in February 2011.

GPB has share buttons for Facebook, Twitter and Google+ on story pages on its
website. It also has two Facebook widgets on its homepage.

GPB joined YouTube in February 2013. It uploads new videos to its channel several times
a day, mostly news reports. Its most popular video to date is a news report about ‘crime
boss’ Tariel Potskhveria, it has more than 64,000 views. YouTube videos are embedded
on GPB’s website.

On, users cannot comment on stories. There is no traditional user generated content
facility, however GPB invites its audience to contribute their opinions through an automated
video booth in Tbilisi, which is located at the main entrance to the public television station.
Contributors have two minutes for their video. After they press the button to begin the
recording, contributors are asked to give their real name or pseudonym as well as any other
personal info if they wish. Videos, once recorded, are pre-moderated before they appear
on the website as well as on a dedicated YouTube channel129. In the terms
and conditions, contributors are told videos must not contain obscene, incorrect, offensive
and derogatory statements, no xenophobia, racism, homophobia, chauvinism or religious
intolerance. Contributors are asked that recordings not contain a call for violence or illegal
actions or content that violates the security of Georgia. On its YouTube channel, the most
popular video has more than 2,000 views, - reported in the document.

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